By Yara Abi Farraj
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Thailand’s tourism sector surges with 17.5 million visitors in H1 2024

Tourists brought the country revenues of over $22.6 billion in H1 2024
Thailand’s tourism sector surges with 17.5 million visitors in H1 2024
In the last week of June alone, 660,000 international tourists visited Thailand, marking a 2.98 percent increase compared to the previous week

Thailand received over 17.5 million foreign tourists in the first half (H1) of 2024, which brought the Southeast Asian country revenues of over THB825 billion ($22.6 billion), according to Thailand’s Ministry of Tourism and Sports. The ministry also revealed that the five countries with the highest number of tourists to Thailand were China, Malaysia, India, South Korea and Russia.

In the last week of June alone, 660,000 international tourists visited Thailand, marking a 2.98 percent increase compared to the previous week.

In an effort to promote the country’s tourism sector, the Tourism Authority of Thailand (TAT) hosted a series of the ‘Amazing Food Festival 2024’ events to highlight the diversity of Thai food culture and elevate Thailand’s status as a world-class gastronomy tourism destination.

The TAT held the event in Phuket from July 5 to 7 at Central Phuket. The authority’s next stops are Chiang Mai from July 20 to 22 at Central Festival Chiang Mai and Prachuap Khiri Khan from August 10 to 12 at Hua Don Beach, Khao Takiab, Hua Hin.

The TAT has also continued to promote tourism through the ‘IGNITE Thailand’s Tourism’ policy. Part of the plan includes making Nakhon Ratchasima the first and only UNESCO Triple Heritage City in Thailand, which would include Dong Phayayen-Khao Yai Forest Complex and Khorat Geopark.

Read: Japan’s tourism sector booms with over 3 million visitors in May

In a bid to attract more tourists from South Korea, Thailand’s tourism authority recently signed a memorandum of understanding with multiple Korean partners, including the Korea Association of Travel Agents and Boryeong City to promote the Songkran festival and Boryeong mud festival.

In addition, Thailand and South Korea launched a campaign titled ‘2023-2024 Korea-Thailand Mutual Visit Years’ to promote tourism between the two nations.

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