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Brazil sets out vision to develop creative economy through training, investment and productive inclusion

The guidelines would promote the producer, audiovisual, copyright, and Brazilian handicrafts
Brazil sets out vision to develop creative economy through training, investment and productive inclusion
The Creative Economy policy encompasses 15 guidelines, including the dissemination of studies, training of managers and entrepreneurs.

Brazil’ Ministry of Culture has launched a set of guidelines to serve as a framework for implementing the National Creative Economy Policy, as reported by Agência Brasil. This initiative aims to solidify the creative economy as a strategic driver for the country’s social, economic, and cultural advancement.

The Brazilian Minister of Culture, Margareth Menezes, emphasized the importance of having a comprehensive agenda to guide programs, projects, and concrete actions centered on creativity and culture.

In total, the Creative Economy policy encompasses 15 guidelines, which encompass the dissemination of studies, the training of managers and entrepreneurs, the expansion of investment, and the promotion of diversity and productive inclusion.

The Minister stated that with these guidelines, they would help the sector to qualify. The guidelines would directly promote the producer and all the creative industry activities, such as audiovisual, copyright, and Brazilian handicrafts. The Minister acknowledged that this is a workforce that drives the national GDP. Therefore, the Minister said they need to create concepts to help develop and strengthen this industry.

Read more: International visitors spend record $3.7 billion in Brazil in H1 2024

Brazil’s exports reach all-time high at $30.9 billion

Earlier this week, the Brazilian Ministry of Economic Development, Industry, and Commerce in Brasília reported that Brazil posted a trade surplus of $7.6 billion in July, representing a 6.6 percent decline from the $8.2 billion surplus recorded in July 2023.

According to the Brazilian news agency Agência Brasil, the released data showed that Brazilian exports reached an all-time high in July, totaling $30.9 billion. This was further driven by strong performances in the agriculture sector (particularly soybeans and coffee), the extractive industry (iron ore), and the manufacturing industry (including sugar, beef, and steel).

Imports also increased compared to July 2023, particularly in capital goods, resulting in a total trade flow of approximately $54.2 billion.

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