Shoppers in the United States (U.S.) spent approximately $7.2 billion on online purchases across various retailers during the first day of Amazon’s Prime Day event, according to a report from Adobe Analytics.
Retailers compete with Amazon’s Prime Day
Major retailers, including Walmart and Target, have launched their own deals and shopping events throughout July to attract customers by offering significant discounts, in an effort to compete with the Amazon Prime Day sales.
During the Prime Day event, which began a decade ago, Amazon has been able to gain market share from other retailers as customers can access sizeable discounts and take advantage of same-day or one-day delivery options for their purchases.
Back-to-school shopping surge
The back-to-school shopping season has also seen a substantial increase, with a 210 percent surge in sales on Tuesday compared to the daily sales levels in June 2024, as reported by Adobe Analytics, which studies e-commerce transaction data.
Overall online sales growth
Adobe’s data further revealed that total online sales rose by 11.7 percent on July 16. In 2023, shoppers spent $12.7 billion online across retailers over the two-day Prime Day event.
This year, Amazon has also offered early access to deals even before the official two-day event, aiming to pull forward some of the consumer demand.
Increased average spend per order
According to data from Numerator, the average spend per order for Amazon during the first 32 hours of the Prime Day event was $60.03, compared to $56.64 in 2023.
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